Tag Archives: appointment setting

Appointment Setting: Where Does It Fit In Today’s Demand Generation Mix?

August 24, 2009 – 3:22 pm

With inbound marketing all the rage, where does that leave old-school lead generation techniques such as cold calling and appointment setting? In today’s digital era, when everything lead gen seems to revolve around simply being in the right place at the right time, can it also make sense to simply call potential clients as a [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, lead generation, Lead Management, Lead Nurturing, telemarketing | Also tagged , , , , , | Comments (5)

Lead Gen: Don’t Go for the Quick Sale

June 29, 2009 – 5:08 am

Here’s an interesting post by Mike Damphousse of Green Leads that I found through Funnelholic (thanks Craig) on how lead nurturing impacts the effectiveness of calling campaigns designed to secure qualified sales appointments. The conclusion, not surprisingly: that prospects who have been nurtured over time are much more likely (by a factor of 15 percent, [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication | Also tagged , , | Comments (0)