Tag Archives: B2B demand generation agency

demand generation trends

Key B2B Demand Generation Strategies for 2015

Recently I sat down with Amanda Nelson, Director of Marketing at RingLead, a leading provider of cloud-based data solutions that make it easy to analyze, remove, merge and prevent duplicates in Salesforce. We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. This interview originally… Read More

Janrain Webinar invitation

Design Choices & More Sink Webinar Invitation

I wrote recently in this space about the decisions that today’s B2B email marketers are facing as they strive to ensure that their campaigns are optimized for an increasingly mobile audience. The Webinar invitation below from Janrain, a software company in Portland, Oregon, illustrates some of the perils inherent in… Read More

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Earlier this week, San Francisco-based Demandbase announced its “Company Targeted Advertising,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). The introduction follows on the heels of… Read More