Tag Archives: b2b demand generation

5 Ways To Incorporate Direct Mail Into Your Marketing Mix

August 17, 2010 – 6:41 pm

Pop Quiz! Direct Mail is: a) more expensive than email b) quaintly old-fashioned c) regaining popularity in B2B circles d) often overlooked as an effective way to reach customers and prospects. Answer: (e) all of the above. Yet many B2B marketers continue to be allergic to the idea of using direct mail, simply because it [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Demand Generation, Dimensional Mail, Direct Mail, Installed Base Marketing, Lead Management, Lead Nurturing, direct marketing | Also tagged , , , , , | Comments (0)

New White Paper: Top 10 Tips for Lead Nurturing Success

June 11, 2010 – 2:37 pm

Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper: “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , | Comments (1)

10 Questions: Do You Need Marketing Automation?

May 6, 2010 – 1:41 pm

A couple of weeks ago our firm prepared a detailed ROI analysis for a client helping them substantiate to their management the investment in a marketing automation platform. In this particular instance, the numbers were relatively clear-cut. Fortunately, and to the client’s credit, they had firm metrics for each stage through which a raw inquiry [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , | Comments (0)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Demand Generation, Direct Marketing Agencies, Social Media, blog marketing | Also tagged , , , , | Comments (0)

A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010 – 12:39 pm

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]

By Howard Sewell | Posted in B2B Marketing, E-mail, Lead Management, Lead Nurturing, Marketing Automation, email design, email marketing | Also tagged , , , , , , , , , , , , | Comments (1)