January 13, 2012 – 11:28 am
There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]
By Howard Sewell
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Posted in B2B Marketing, Content marketing, email design, email marketing, Graphic Design, Interactive Design, Landing Pages, Lead Nurturing, Marketing Automation
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Also tagged b2b demand generation, email design, email marketing, Infusionsoft, Lead Nurturing
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November 28, 2011 – 8:54 am
The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]
By Howard Sewell
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Posted in B2B Marketing, blog marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media
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Also tagged email design, email newsletters, Laura McInerney, Lead Management, Lead Nurturing, Microfinance Information Exchange, newsletter design, Spear Marketing Group
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October 20, 2011 – 6:28 am
There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]
By Howard Sewell
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Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Social Media
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Also tagged Content marketing, Copywriting, Demand Generation, email design, email marketing, graphic design, radian6, salesforce.com
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In part 3 of my podcast with Steve Farnsworth of Jolt Social Media, we discuss the role of blogs in the lead generation landscape, and the simple steps companies can take to convert their blogs from PR dumping grounds to a key part of their demand generation engine. In less than 8 minutes, you’ll learn: [...]
January 20, 2011 – 9:45 am
Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete copy of the report here [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
