Tag Archives: blog design

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

March 29, 2012 – 5:04 pm

Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Capturing new subscribers is one of the most efficient ways to convert random visitors into loyal readers that you can nurture over time [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Campaign Measurement, Campaign Strategy, SEO, Social Media | Also tagged , , , , , | Comments (1)

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Campaign Measurement, Social Media, Web 2.0 | Also tagged , , , , , , , , | Comments (0)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Demand Generation, Direct Marketing Agencies, Social Media | Also tagged , , , , | Comments (0)