Tag Archives: Blogs

Welcome to The Point

January 27, 2010 – 3:21 pm

If this is your first visit to the blog, welcome.  If you’re a regular reader of my old blog, you may be asking (literally): What’s The Point?  Here’s the news: the blog has moved to a new location and re-launched with a new name because I’ve also moved, to a new agency: Spear Marketing Group. [...]

By Howard Sewell | Posted in Uncategorized | Also tagged , , , , | Comments (0)

Is Social Media Wasted on PR Agencies?

October 8, 2009 – 4:49 pm

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Lead Management, Lead Nurturing, Social Media, blog marketing, lead generation | Also tagged , , , , | Comments (7)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe to [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Also tagged , , , | Comments (4)