Tag Archives: Branding

Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011 – 4:00 pm

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds [...]

By Howard Sewell | Posted in blog marketing, Blogs, Branding, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (4)

Help Our Client Choose a Logo (Poll)

May 12, 2010 – 4:46 pm

Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 [...]

By Howard Sewell | Posted in B2C Marketing, Branding, Logo design | Also tagged , , , , , | Comments (7)

Brand vs. Direct: Who Wins?

August 24, 2008 – 2:43 pm

Anne Holland of Marketing Sherpa, someone for whom I have a great deal of respect, says brand should win, every time: My response to Anne: “Brand should always win …”? As a dyed-in-the-wool A/B tester, I respectfully say: absolutely not. What’s the purpose of an effective brand if not to win business, to enhance business [...]

By Howard Sewell | Posted in B2B Marketing, Branding, Campaign Strategy, Demand Generation, direct marketing | Also tagged , | Comments (1)