Tag Archives: Content marketing

Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010 – 10:04 am

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Demand Generation, Landing Pages, Social Media | Also tagged , , , , | Comments (0)

Book Review: Essential Marketing Automation Handbook

March 26, 2010 – 1:02 pm

This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. Published by the folks at marketing automation software company Genius.com, and authored by respected consultant, author, and blogger Ardath Albee, this is a valuable primer that would serve as [...]

By Howard Sewell | Posted in B2B Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , , , | Comments (2)

Tempted to Do Away With Registration Forms? Think Again.

November 24, 2009 – 1:19 pm

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs and then [...]

By Howard Sewell | Posted in Campaign Measurement, Content marketing, Database Marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation, direct marketing, email marketing | Also tagged , , , , | Comments (5)

TechValidate: Marketing Content that Writes Itself

September 9, 2009 – 11:54 am

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or rather, it’s LACK of content.) Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing programs are a [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Database Marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, Social Media | Also tagged , , , | Comments (5)

Marketo’s Ebook: A Lesson In Content Marketing

August 10, 2009 – 9:37 am

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Content marketing, Demand Generation, Inbound marketing, Lead Nurturing, SEM, White Paper Syndication, White Papers, lead generation | Also tagged , , , , , , , | Comments (3)