August 10, 2009 – 9:37 am
When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]
By Howard Sewell
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Posted in B2B Marketing, Content Syndication, Content marketing, Demand Generation, Inbound marketing, Lead Nurturing, SEM, White Paper Syndication, White Papers, lead generation
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Also tagged b2b demand generation, b2b lead generation, B2B Marketing, Content marketing, Demand Generation, lead generation, Lead Nurturing, marketo
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February 9, 2009 – 7:33 pm
I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]
By Howard Sewell
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Posted in B2B Marketing, Content Syndication, Demand Generation, White Paper Syndication, White Papers, direct marketing, lead generation
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Also tagged b2b demand generation, b2b lead generation, B2B Marketing, knowledgestorm, techtarget, White Paper Syndication
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November 25, 2008 – 12:01 am
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]
By Howard Sewell
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Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers
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Also tagged Lead Management, Marketing Automation, White Paper Syndication, White Papers
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September 19, 2008 – 6:58 pm
Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]
By Howard Sewell
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Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers
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Also tagged Lead Nurturing, Marketing Automation, web design, website registration
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Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your White Paper” on Wednesday, July 16, 2008 at 11 AM Pacific. Fee for the class is only $39. For complete details, [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
