Tag Archives: Content Syndication

Why Salespeople Hate Most White Paper Leads

September 16, 2011 – 7:08 am

How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Content Syndication, Demand Generation, lead generation, White Paper Syndication, White Papers | Also tagged , , | Comments (1)

Marketo’s Ebook: A Lesson In Content Marketing

August 10, 2009 – 9:37 am

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Content Syndication, Demand Generation, Inbound marketing, lead generation, Lead Nurturing, SEM, White Paper Syndication, White Papers | Also tagged , , , , , , , | Comments (3)

eMarketingPapers: New Option for Reaching B2B Marketers

February 9, 2009 – 7:33 pm

I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, direct marketing, lead generation, White Paper Syndication, White Papers | Also tagged , , , , , | Comments (1)

2 Mistakes that Cause Content Syndication to Fail

November 25, 2008 – 12:01 am

Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers | Also tagged , , , | Comments (2)

Should You Require Registration for Web Content?

September 19, 2008 – 6:58 pm

Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers | Also tagged , , , | Comments (5)