Tag Archives: Copywriting

Radian6 Email Campaign Hits the Mark

October 20, 2011 – 6:28 am

There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Social Media | Also tagged , , , , , , , | Comments (1)

Lipstick, Pigs & Lead Generation

October 7, 2008 – 7:21 pm

This guest post comes courtesy of Dave Dumanis, CDI Creative Director. Thanks Dave! There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with [...]

By Howard Sewell | Posted in Copywriting, Creative, direct marketing, E-mail | Also tagged , , , | Comments (2)

Landing Page Optimization: 4 Basic Principles

June 10, 2008 – 4:21 am

Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this previous post, most B2B marketers are still treating landing pages as an afterthought. For those companies, improving landing page [...]

By Howard Sewell | Posted in Copywriting, Creative, Landing Pages, Marketing Automation | Also tagged , | Comments (1)