Tag Archives: Creative

Lipstick, Pigs & Lead Generation

October 7, 2008 – 7:21 pm

This guest post comes courtesy of Dave Dumanis, CDI Creative Director. Thanks Dave! There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with [...]

By Howard Sewell | Posted in Copywriting, Creative, direct marketing, E-mail | Also tagged , , , | Comments (2)

A New "Spin" on Dimensional Mail

June 26, 2008 – 12:42 am

Forwarded to me by a client (thanks Tim) … I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the box.”

By Howard Sewell | Posted in Campaign Strategy, Creative, Dimensional Mail, Direct Mail | Also tagged , , | Comments (1)

New White Paper: Tips for Webinar Invitation Success

April 16, 2008 – 8:23 pm

CDI has just released a new white paper: “Top 10 Tips for Webinar Invitation Success” containing ideas, techniques, and strategies for increasing registration and response from e-mail Webinar invitations. Inside you’ll learn: • the 3 key copy elements to include in your e-mail headline and sub-head … • the common copywriting mistake that turns off [...]

By Howard Sewell | Posted in Creative, E-mail, Offer Strategy | Also tagged | Comments (1)