You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women. [...]
It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]
By Howard Sewell
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Posted in B2B Marketing, E-mail, Lead Management, Lead Nurturing, Marketing Automation, email design, email marketing
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Also tagged b2b demand generation, b2b lead generation, B2B Marketing, direct marketing best practices, E-mail, e-mail marketing, email design, email marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation, marketo
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This is a very belated review of a book that has been in my reading pile since December 09. But I’m glad I found the time. Published by the folks at marketing automation software company Genius.com, and authored by respected consultant, author, and blogger Ardath Albee, this is a valuable primer that would serve as [...]
By Howard Sewell
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Posted in B2B Marketing, Lead Management, Lead Nurturing, Marketing Automation
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Also tagged Ardath Albee, b2b demand generation, b2b lead generation, B2B Marketing, Content marketing, genius.com, Lead Management, Lead Nurturing, Marketing Automation
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I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]
By Howard Sewell
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Posted in B2B Marketing, Copywriting, Event Promotion, Webinar Invitations, email design, email marketing
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Also tagged b2b demand generation, b2b lead generation, B2B Marketing, direct marketing, email design, email marketing, Webinar Invitations
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February 10, 2010 – 8:36 pm
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
