Tag Archives: Demand Generation

Radian6 Email Campaign Hits the Mark

October 20, 2011 – 6:28 am

There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Social Media | Also tagged , , , , , , , | Comments (1)

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

September 29, 2011 – 9:17 am

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. However, as I wrote previously in a white paper on “Lead Recycling,” focusing demand generation activity exclusively on acquiring net new, qualified leads is an expensive proposition for a number of reasons: • many [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , | Comments (3)

Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011 – 10:48 am

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Content marketing, Demand Generation, Inbound marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , | Comments (0)

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010 – 9:17 am

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (0)

21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010 – 10:56 pm

Earlier this week, Marketo, the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of [...]

By Howard Sewell | Posted in B2B Marketing, Campaign Measurement, Content marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , | Comments (6)