Tag Archives: Demand Generation

Dialogue Marketing: A Conversation with Maria Pergolino

March 18, 2011 – 10:48 am

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including: • striking the balance between demand generation and lead nurturing • how to bring potential customers into [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Content marketing, Demand Generation, Inbound marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , | Comments (0)

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010 – 9:17 am

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (0)

Email Critique: Adobe Webcast Invite Keeps It Simple

November 9, 2010 – 2:06 pm

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]

By Howard Sewell | Posted in B2B Marketing, Branding, E-mail, email design, email marketing, Event Promotion, Webinar Invitations, Webinars | Also tagged , , , , , , , | Comments (1)

21 Tips & Other Impressions from the Marketo User Summit

October 14, 2010 – 10:56 pm

Earlier this week, Marketo, the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of [...]

By Howard Sewell | Posted in B2B Marketing, Campaign Measurement, Content marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , | Comments (6)

Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

September 8, 2010 – 5:37 pm

This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to [...]

By Howard Sewell | Posted in B2B Marketing, email marketing, Inbound marketing, Installed Base Marketing, lead generation, Lead Management, Uncategorized | Also tagged , , , , | Comments (0)