Tag Archives: Dimensional Mail

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Direct Marketing Agencies, Event Promotion, Integrated Marketing, Sales Promotion | Also tagged , , , | Comments (3)

A New "Spin" on Dimensional Mail

June 26, 2008 – 12:42 am

Forwarded to me by a client (thanks Tim) … I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the box.”

By Howard Sewell | Posted in Campaign Strategy, Creative, Dimensional Mail, Direct Mail | Also tagged , , | Comments (1)