Tag Archives: Direct Mail

VMware Uses CDI to Drive Sales Performance

December 30, 2008 – 7:03 pm

Like many other Silicon Valley companies, VMware, a global leader in virtualization technology, hosts a high-profile, invitation-only “sales club” event each year to reward members of their sales team who attain specific performance milestones. Attending “Club” is a badge of distinction for the 300 reps who qualify, and a unique reward for the individuals and [...]

By Howard Sewell | Posted in B2B Marketing, Creative, Dimensional Mail, Direct Mail, Direct Marketing Agencies, Event Promotion, Integrated Marketing, Sales Promotion | Also tagged , , , | Comments (3)

A New "Spin" on Dimensional Mail

June 26, 2008 – 12:42 am

Forwarded to me by a client (thanks Tim) … I’ve never been a big fan of dimensional mail, but this campaign is simply brilliant. Now that’s what I call thinking “outside the box.”

By Howard Sewell | Posted in Campaign Strategy, Creative, Dimensional Mail, Direct Mail | Also tagged , , | Comments (1)

Personalizing Your Direct Mail: 6 Tips

May 29, 2008 – 5:13 am

You spent countless hours in copy and design and review cycles crafting the perfect direct mail piece. Yet the finished product looks like junk mail, and your response rate suffers accordingly. Why? Most likely the culprit is the lettershop – more specifically, the way your direct mail piece was personalized. Here’s a recent direct mail [...]

By Howard Sewell | Posted in Direct Mail, direct marketing | Also tagged , , , | Comments (2)