I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]
By Howard Sewell
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Posted in B2B Marketing, Copywriting, email design, email marketing, Event Promotion, Webinar Invitations
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Also tagged b2b demand generation, b2b lead generation, B2B Marketing, Demand Generation, email design, email marketing, Webinar best practices, Webinar Invitations, Webinar tips
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February 10, 2010 – 8:36 pm
Marketing pundits have been proclaiming that direct mail is making a comeback ever since I first cut my teeth in direct marketing back in the late 80s. I can only report that whereas the heady days of mail are long gone, far more B2B clients are utilizing direct mail today compared to say, five years [...]
September 17, 2009 – 12:24 pm
Newly updated, revised, and now available for the first time in convenient ebook format: The High Tech Direct Marketing Handbook. Download your free copy here. This is the 5th edition of the handbook, a compilation of 65+ tips and techniques on direct marketing strategy, creative, offers, media, and just about everything in between. Here’s some [...]
April 21, 2009 – 12:25 am
DM News, the venerable tabloid that I remember reading while cutting my direct marketing teeth back at Oracle in the late 1980s, is switching from a weekly to bi-weekly publication schedule. This prompted a discussion on LinkedIn wondering if the change augured tougher times ahead for direct marketers. On the contrary: after almost 20 years [...]
January 9, 2009 – 3:48 am
Check out another great article from DemandGen Report (and not just because I’m quoted) on how B2B marketers should adapt their demand generation strategy to the new economic climate. Key takeaways: * Focus media strategy on finding the people who are buying now * Craft offers that mitigate risk for the responder * Focus your [...]
By Howard Sewell
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Posted in B2B Marketing, Demand Generation, direct marketing, lead generation, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy
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Also tagged b2b demand generation, B2B Marketing, Demand Generation, direct marketing best practices, Lead Management, Lead Nurturing, Marketing Automation, marketing strategy
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Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
