Tag Archives: direct marketing

Personalizing Your Direct Mail: 6 Tips

May 29, 2008 – 5:13 am

You spent countless hours in copy and design and review cycles crafting the perfect direct mail piece. Yet the finished product looks like junk mail, and your response rate suffers accordingly. Why? Most likely the culprit is the lettershop – more specifically, the way your direct mail piece was personalized. Here’s a recent direct mail [...]

By Howard Sewell | Posted in Direct Mail, direct marketing | Also tagged , , , | Comments (2)

Direct Marketing: Rules vs. Laws

May 12, 2008 – 5:22 pm

The following post comes courtesy of guest blogger, CDI Creative Director Dave Dumanis (thanks Dave!): In demand generation, we have this phenomenon called best practices. In other fields, they’d be called rules, or guidelines. They’re pieces of information or advice that, if closely followed, can boost our odds: frequent calls to action, selling the offer [...]

By Howard Sewell | Posted in Campaign Strategy, Copywriting, Creative, direct marketing, General, lead generation | Also tagged , | Comments (3)