Tag Archives: e-mail marketing

A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010 – 12:39 pm

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]

By Howard Sewell | Posted in B2B Marketing, E-mail, email design, email marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , , , , , , , | Comments (1)

Lipstick, Pigs & Lead Generation

October 7, 2008 – 7:21 pm

This guest post comes courtesy of Dave Dumanis, CDI Creative Director. Thanks Dave! There’s been a lot of talk in the news lately about putting cosmetics on farm animals. Naturally, this made me think of lead generation. No connection, you say? Consider this: Most lead generation campaigns are just internal strategy or positioning statements with [...]

By Howard Sewell | Posted in Copywriting, Creative, direct marketing, E-mail | Also tagged , , , | Comments (2)

Top 10 High-Tech Email Marketing Mistakes

July 9, 2008 – 9:19 pm

I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing pages distract or confuse the reader … * how to eliminate “sure-fail” subject lines … * how to know which [...]

By Howard Sewell | Posted in Campaign Strategy, E-mail, Landing Pages | Also tagged , , , , | Comments (1)