Tag Archives: email design

How Big is Too Big? One Email Offer That’s Tough to Ignore.

April 19, 2012 – 1:09 pm

As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. That approach rests on the assumption that by selling the value of whatever it is you’re offering the reader (a white paper, a Webinar, an ebook), and not [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Graphic Design, lead generation, Offer Strategy | Also tagged , , , , , , | Comments (0)

Webinar Invitations: Sell the Event, Not the Product

March 20, 2012 – 11:29 am

Easily the #1 mistake that tech companies make when promoting Webinars is that they forget that they’re selling an event. In order for a prospect or customer to register for your event, it’s critical that your email invitation convince him/her that the benefits of attending the Webinar make the investment in time worthwhile. Unfortunately, many [...]

By Howard Sewell | Posted in B2B Marketing, Campaign Strategy, Demand Generation, email design, email marketing, Event Promotion, Webinar Invitations, Webinars | Also tagged , , , , , , | Comments (0)

5 Best Practices You Can Borrow From This Email Campaign

January 13, 2012 – 11:28 am

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft, a maker of sales and marketing automation software for small businesses. It’s not perfect by any stretch (the copy could use some improvement – more on that later) but many of the techniques on display are simple, straightforward best [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, email design, email marketing, Graphic Design, Interactive Design, Landing Pages, Lead Nurturing, Marketing Automation | Also tagged , , , , | Comments (0)

How to Revive a Dying E-Newsletter: 4 Tips

November 28, 2011 – 8:54 am

The demise of email newsletters as an effective B2B marketing tactic has been, to paraphrase Mr. Twain, grossly exaggerated. In fact, email newsletters can be a critical part of an ongoing lead nurturing strategy. At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Creative, email design, Email Newsletters, Interactive Design, Lead Management, Lead Nurturing, Social Media | Also tagged , , , , , , , | Comments (2)

Radian6 Email Campaign Hits the Mark

October 20, 2011 – 6:28 am

There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Social Media | Also tagged , , , , , , , | Comments (1)