Tag Archives: facebook

Friend Me? No Thanks.

March 5, 2009 – 6:19 pm

Companies are tying themselves in knots trying to figure out how to best leverage Facebook for driving customer engagement. The core obstacle, of course, is that Facebook is ultimately a network designed for connecting friends, not customers. Here’s an example of one organization, a credit union, trying their darndest to negotiate their way around the [...]

By Howard Sewell | Posted in E-mail, Installed Base Marketing, Social Media | Also tagged , , | Comments (1)

Social Media & B2B Demand Generation

August 8, 2008 – 4:46 am

At CDI, a question we get asked often these days is: What are you doing in social media? Perhaps a better question might be: What do social media have to do with demand generation? The answer is: plenty, but perhaps not in the way you’d think. As a most basic example, blogs can be a [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Demand Generation, Lead Management, Lead Nurturing, RSS, Social Media | Also tagged , , , , , , , | Comments (2)

New B2B Demand Generation Group on Facebook

July 18, 2008 – 3:30 am

Please join me on a new Facebook group dedicated to B2B Demand Generation. My primary motivation in starting the group is to spark discussion and exchange of best practices, news, trends, and strategies relating to demand generation – interchange that isn’t always possible in the context of a blog. Plus I hope to enable members [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, direct marketing, lead generation | Also tagged , , | Comments (0)