Tag Archives: landing page design

Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010 – 10:04 am

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Demand Generation, Landing Pages, Social Media | Also tagged , , , , | Comments (0)

Landing Page Optimization: 4 Basic Principles

June 10, 2008 – 4:21 am

Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this previous post, most B2B marketers are still treating landing pages as an afterthought. For those companies, improving landing page [...]

By Howard Sewell | Posted in Copywriting, Creative, Landing Pages, Marketing Automation | Also tagged , | Comments (1)