Tag Archives: landing page design

How Much Copy Do I Need On My Landing Page?

May 8, 2012 – 11:27 am

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The amount of copy that it takes to accomplish these tasks: make the reader [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, Landing Pages | Also tagged , , , , , | Comments (0)

Should I Remove Offer Content from My Website During a Campaign?

February 14, 2012 – 3:10 pm

A client asks: “If we’re planning on using a particular white paper as part of a lead generation campaign, or even for lead nurturing, is it a good idea to remove that same content asset from our main Website? I’m concerned about people bypassing the campaign and just downloading the paper from our site.” My [...]

By Howard Sewell | Posted in B2B Marketing, Copywriting, Creative, Demand Generation, Interactive Design, Landing Pages, lead generation, Offer Strategy | Also tagged , , , | Comments (0)

7 Tips for a Successful PPC Landing Page

January 25, 2012 – 8:14 am

Where do most paid search (PPC) campaigns succeed or fail? Though it’s typical for marketers to invest more time and legwork in the mechanics of search (keywords, bid strategy, campaign structure), I’d argue that the majority of PPC campaigns are won or lost at the close: the landing page. The rewards from making even slight [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Inbound marketing, Landing Pages, lead generation, search marketing, SEM | Also tagged , , , , | Comments (4)

5 Creative Ways to Make Your White Paper Irresistible

June 28, 2011 – 8:43 am

“Always show an image of the offer.” It’s a rule I quote often, one repeated to me ad nauseum many years ago by an early mentor and long-time direct marketing veteran. The logic: whatever it is you want your reader to download, request, order, or register for, a visual image of that offer makes it [...]

By Howard Sewell | Posted in Content marketing, Demand Generation, direct marketing, Inbound marketing, Landing Pages, White Paper Syndication, White Papers | Also tagged , , , , , | Comments (1)

Is “Please Have a Rep Contact Me” a Good Idea?

May 31, 2011 – 9:13 am

A client asks: “On every registration form, we give prospects the option to request contact from a sales rep. Is that even worthwhile when we’re going to call everyone anyway? If it is a good idea, what should the verbiage be? Currently the form reads: [Yes/No radio button] I would like to have a sales [...]

By Howard Sewell | Posted in B2B Marketing, Copywriting, Creative, Graphic Design, Landing Pages, Marketing Automation | Also tagged , , , , , | Comments (0)