Tag Archives: landing page optimization

How Much Copy Do I Need On My Landing Page?

May 8, 2012 – 11:27 am

An effective landing page does two things, I would argue: 1) it validates the viewer’s decision to click on whatever ad it was that led him or her to the page in the first place, and 2) it closes the deal. The amount of copy that it takes to accomplish these tasks: make the reader [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, Landing Pages | Also tagged , , , , , | Comments (0)

Tempted to Do Away With Registration Forms? Think Again.

November 24, 2009 – 1:19 pm

A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct? If we offer them direct access to the content assets, we can still track their click-throughs and then [...]

By Howard Sewell | Posted in Campaign Measurement, Content marketing, Database Marketing, direct marketing, email marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , | Comments (5)

Not Another Article About How to Market During a Recession

December 2, 2008 – 12:49 am

No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations for how and where to spend today’s demand generation dollars for greatest effect. Let me suggest a [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Campaign Measurement, Campaign Strategy, direct marketing, Google AdWords, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation, SEM | Also tagged , , , , | Comments (0)