Tag Archives: Landing Pages

How to Make Your Thank You Page Work Harder

September 1, 2009 – 8:55 pm

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? Can thank you [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Landing Pages | Also tagged , , , , , , | Comments (1)

How Do I Use SEM If People Aren’t Searching For What I Do?

March 11, 2009 – 4:48 pm

This issue comes up a lot with tech clients whose products don’t fit neatly into defined or established categories. A client writes (details changed to preserve confidentiality): “Our product is on demand health & wellness software for small businesses and we’re promoting it as a tool for improving productivity, claims prevention, reducing healthcare costs, etc. [...]

By Howard Sewell | Posted in Google AdWords, Landing Pages, Offer Strategy, Search Engines, search marketing, SEM, White Papers | Also tagged , , , | Comments (1)

The Inevitability of Lead Nurturing

December 2, 2008 – 10:22 pm

On the heels of my earlier post about why B2B companies should make lead management and lead nurturing a key priority comes this fascinating article from DemandGen Report detailing a new survey from Aberdeen: “Lead Nurturing: The Secret to Successful Lead Generation.” Some of the key points to consider: * nurtured leads in Best-in-Class organizations [...]

By Howard Sewell | Posted in B2B Marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , | Comments (1)

Jellyvision: Lead Qualification That Talks Back

July 15, 2008 – 12:27 am

As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”: hosted, online presentations that, well, [...]

By Howard Sewell | Posted in Campaign Measurement, Creative, Landing Pages, Lead Nurturing | Also tagged , , , | Comments (1)

Top 10 High-Tech Email Marketing Mistakes

July 9, 2008 – 9:19 pm

I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing pages distract or confuse the reader … * how to eliminate “sure-fail” subject lines … * how to know which [...]

By Howard Sewell | Posted in Campaign Strategy, E-mail, Landing Pages | Also tagged , , , , | Comments (1)