Tag Archives: Landing Pages

The Inevitability of Lead Nurturing

December 2, 2008 – 10:22 pm

On the heels of my earlier post about why B2B companies should make lead management and lead nurturing a key priority comes this fascinating article from DemandGen Report detailing a new survey from Aberdeen: “Lead Nurturing: The Secret to Successful Lead Generation.” Some of the key points to consider: * nurtured leads in Best-in-Class organizations [...]

By Howard Sewell | Posted in B2B Marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , | Comments (1)

Jellyvision: Lead Qualification That Talks Back

July 15, 2008 – 12:27 am

As the name suggests, Chicago-based Jellyvision got their start creating children’s films. The company then went on to create “You Don’t Know Jack,” one of the best-selling game franchises of all time (4.5 million copies and counting.) Nowadays, Jellyvision has turned its expertise to creating what it calls “interactive conversations”: hosted, online presentations that, well, [...]

By Howard Sewell | Posted in Campaign Measurement, Creative, Landing Pages, Lead Nurturing | Also tagged , , , | Comments (1)

Top 10 High-Tech Email Marketing Mistakes

July 9, 2008 – 9:19 pm

I just updated one of CDI’s most popular white papers: “Top 10 High-Tech E-Mail Marketing Mistakes.” You can download your free copy of the new version here. Topics include: * the not-so-obvious ways most landing pages distract or confuse the reader … * how to eliminate “sure-fail” subject lines … * how to know which [...]

By Howard Sewell | Posted in Campaign Strategy, E-mail, Landing Pages | Also tagged , , , , | Comments (1)

Landing Page Optimization: 4 Basic Principles

June 10, 2008 – 4:21 am

Landing page optimization is a hot topic these days; indeed, whole companies have been built (and are thriving) on nothing but ensuring your landing pages generate the most registrations possible. Still, as I wrote in this previous post, most B2B marketers are still treating landing pages as an afterthought. For those companies, improving landing page [...]

By Howard Sewell | Posted in Copywriting, Creative, Landing Pages, Marketing Automation | Also tagged , | Comments (1)