Tag Archives: lead generation

Gmail Priority Inbox: the Death Knell for Email as Lead Generation?

September 8, 2010 – 5:37 pm

This month, Google released a new feature called Priority Inbox, designed to help Gmail users better cope with email overload by automatically determining which emails are most important to the recipient. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to [...]

By Howard Sewell | Posted in B2B Marketing, email marketing, Inbound marketing, Installed Base Marketing, lead generation, Lead Management, Uncategorized | Also tagged , , , , | Comments (0)

A Simple Technique for Reducing Bounces & Unsubscribes

April 8, 2010 – 12:39 pm

It used to be said that the average US business mailing address (snail mail) changes once every 9 months. (That’s individuals moving, not companies.) Fast-forward to today’s highly mobile workforce, where people change jobs like the proverbial underwear, throw in a volatile economy, and more than one-third of the email addresses in your marketing database [...]

By Howard Sewell | Posted in B2B Marketing, E-mail, email design, email marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , , , , , , , | Comments (1)

6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009 – 7:06 am

1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the reader will learn? [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, lead generation, Social Media | Also tagged , , , , | Comments (1)

Marketo’s Ebook: A Lesson In Content Marketing

August 10, 2009 – 9:37 am

When marketing automation vendor Marketo released their “Definitive Guide to Lead Nurturing” last week they knew pretty quickly they had a hit on their hands. Within 6 hours, 1,000 people had registered and downloaded the guide. Think about it: that’s 1,000 sales leads (and make no mistake, that’s what they are) in less than a [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Content Syndication, Demand Generation, Inbound marketing, lead generation, Lead Nurturing, SEM, White Paper Syndication, White Papers | Also tagged , , , , , , , | Comments (3)

Demandbase: Converting More Web Visitors into Leads

June 26, 2009 – 9:41 pm

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Conversion rates for organic traffic to a corporate Website may be as high as 10 percent or more. But even at those lofty standards, fully 90 percent of Web visitors remain [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, direct marketing, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , | Comments (1)