November 4, 2010 – 12:51 pm
A client writes: “I notice you recommend both email AND phone follow-up to inbound leads from programs like content syndication. Our inside sales reps are fairly prompt about following up with all leads by phone. Why do I need to set up automated email response as well?” My response: Most all of our clients combine [...]
October 26, 2010 – 12:51 pm
Recently, Lauren Carlson of research site Software Advice wrote a very perceptive and timely piece entitled “Tailwinds for Marketing Automation Software” about the broader market trends that, in her view, are driving the increased adoption of marketing automation technology. Two of the key trends she identifies include (I’m paraphrasing): * increasing rejection of phone communication [...]
October 14, 2010 – 10:56 pm
Earlier this week, Marketo, the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of [...]
By Howard Sewell
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Posted in B2B Marketing, Campaign Measurement, Content marketing, Database Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation
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Also tagged B2B Marketing, Content marketing, Demand Generation, Lead Nurturing, Marketing Automation, marketo
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Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the [...]
Just getting started with lead nurturing? Recently invested in marketing automation software? Concerned that your lead nurturing program isn’t everything it should be? Great lead nurturing starts with more than just software. Learn more in Spear’s newest white paper: “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
