Tag Archives: linkedin

Infographic: 17 Tips for Generating Leads from Social PPC Advertising

Looking to include social media advertising as part of your demand generation mix in the new year? Before you get started, check out this infographic (adapted from an earlier post) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter. Which social media platform… Read More

B2B Display Ads with Demographic Targeting: Why Doesn’t Google Do This?

Earlier this week, San Francisco-based Demandbase announced its “Company Targeted Advertising,” a new platform that allows B2B marketers to target online display advertising either to specific companies (by name) or those that meet specific corporate attributes (company size for example, or vertical industries). The introduction follows on the heels of… Read More

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn, the popular business networking site. LinkedIn now boasts more than 60 million registered users, but far fewer than that number are active members in… Read More