Tag Archives: marketo

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

By Howard Sewell | Posted in Ad Agencies, B2B Marketing, Content marketing, Graphic Design, Interactive Design, Landing Pages, Marketing Automation | Also tagged , , , , , | Comments (0)

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Campaign Measurement, Social Media, Web 2.0 | Also tagged , , , , , , , , | Comments (0)

Forget About Hot Leads. It’s Cold Leads that Make the Difference.

September 29, 2011 – 9:17 am

When sales teams need marketing to help them make their numbers, the natural response is to go fishing for hot leads. However, as I wrote previously in a white paper on “Lead Recycling,” focusing demand generation activity exclusively on acquiring net new, qualified leads is an expensive proposition for a number of reasons: • many [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , | Comments (3)

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

September 6, 2011 – 8:55 am

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect, a leading provider of satellite IP communications based in Herndon, Virginia. Using satellite technology for internet connectivity has particular appeal for companies with operations in remote, hard-to-reach locations, so it’s no [...]

By Howard Sewell | Posted in B2B Marketing, Campaign Measurement, CRM, Database Marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , | Comments (0)

Marketing Automation: What Is It & Why Do I Care? (Webinar)

August 23, 2011 – 7:07 am

Do you feign understanding when your CEO talks about “sales and marketing alignment”? Unclear on the difference between lead management and revenue cycle management? Horrified at the responsibility of investigating marketing automation solutions for your company? In a recent study, Marketing Sherpa reported that 54 percent of CMOs have either begun or implemented marketing automation, [...]

By Howard Sewell | Posted in B2B Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , , , , , | Comments (0)