Tag Archives: Offer Strategy

Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009 – 2:28 pm

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re perceived to be the shortest [...]

By Howard Sewell | Posted in B2B Marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, SEM | Also tagged , , , , , | Comments (0)

Using Multiple Offers in Lead Nurturing

January 16, 2009 – 5:19 pm

From LinkedIn: “Regarding offers, I’ve always thought it best to keep to one per tactic, otherwise you’ll lower your offer’s responses because someone will inevitably click on the other offer. But from a ‘lead lifecycle/nurturing’ perspective, it doesn’t really matter whether they respond to your webinar offer or whitepaper offer, as long as they respond. [...]

By Howard Sewell | Posted in 1, B2B Marketing, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, Webinar Invitations, Webinars | Also tagged , , , | Comments (2)