Tag Archives: paid search

Google/TechTarget Study Shows How IT Buyers Use Search

February 18, 2009 – 2:15 am

Too often, B2B technology companies fall into the trap of using search advertising (SEM) primarily as a means of capturing prospects in the latter stages of the sales cycle, i.e. those potential buyers actively shopping for a solution. However, search advertising needn’t just be about finding people ready to buy your product. In fact, using [...]

By Howard Sewell | Posted in B2B Marketing, Google AdWords, search marketing, SEM | Also tagged , , , | Comments (2)

Not Another Article About How to Market During a Recession

December 2, 2008 – 12:49 am

No, nothing of the sort. But let’s face it – times are tight, budgets are tighter, and companies we talk to are all looking for ways to make their marketing investment go further. Here then, are some recommendations for how and where to spend today’s demand generation dollars for greatest effect. Let me suggest a [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Campaign Measurement, Campaign Strategy, direct marketing, Google AdWords, Landing Pages, lead generation, Lead Management, Lead Nurturing, Marketing Automation, SEM | Also tagged , , , , | Comments (0)

Free Search Marketing Guide from DMNews

June 19, 2008 – 8:43 pm

DM News just published their “2008 Essential Guide to Search Engine Marketing,” a 47-page compendium of tips, strategies, and ideas for improving search marketing performance. As I write this, the guide is available free online as a PDF download. Topics include: the interaction between organic and paid search, testing strategies for ad creative, the wisdom [...]

By Howard Sewell | Posted in Search Engines, search marketing, SEM, SEO | Also tagged , , | Comments (0)

5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008 – 7:28 pm

A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East Coast counterpart because Google ads go dark after 4:00 PM PDT. Sound familiar? Both are [...]

By Howard Sewell | Posted in Campaign Measurement, Campaign Strategy, Google AdWords, Landing Pages, Search Engines, SEM | Also tagged , , , | Comments (1)