Tag Archives: PPC

How One SaaS Company Doubled their Lead Volume from Paid Search

January 31, 2011 – 8:27 am

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure, a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. By most metrics, Navicure’s paid search campaign was [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, search marketing, SEM | Also tagged , , , | Comments (1)

26 Must-Have Negative Keywords for B2B PPC Campaigns

March 16, 2010 – 1:19 pm

Success in paid search (PPC) is often defined as generating quality clicks and conversions at the lowest possible cost. But just as often, a successful search campaign depends as much on avoiding bad clicks as it does on generating good ones. In fact, any experienced search marketer will tell you that many of the quickest [...]

By Howard Sewell | Posted in B2B Marketing, Google AdWords, search marketing, SEM | Also tagged , , , | Comments (3)

How to Choose the Right Offer for your PPC Landing Page

October 14, 2009 – 8:30 am

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Answer: yes. Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. He/she received very little information about your company in the ad (105 characters to be precise, including [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Landing Pages, Offer Strategy, search marketing, SEM | Also tagged , , , , , | Comments (0)

5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009 – 9:02 pm

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but [...]

By Howard Sewell | Posted in Google AdWords, Search Engines, search marketing, SEM, SEO | Also tagged , , , | Comments (0)

5 Simple Ways to Stretch Your Google AdWords Budget

January 17, 2008 – 7:28 pm

A board member was on Google last night and he e-mailed your boss to complain that none of your company’s search ads are showing up. Your West Coast sales rep is complaining that she’s getting fewer leads than her East Coast counterpart because Google ads go dark after 4:00 PM PDT. Sound familiar? Both are [...]

By Howard Sewell | Posted in Campaign Measurement, Campaign Strategy, Google AdWords, Landing Pages, Search Engines, SEM | Also tagged , , , | Comments (1)