Tag Archives: salesforce.com

Radian6 Email Campaign Hits the Mark

October 20, 2011 – 6:28 am

There’s a lot to like about the email below received last week from Radian6, makers of social media monitoring tools (and recently acquired by Salesforce.com.) Most notable: not once in the entire copy is the company or product mentioned. This is content marketing, pure and simple. What I like: 1. The headline: “Strategically Social: 5 [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Copywriting, Creative, Demand Generation, E-mail, email design, email marketing, Social Media | Also tagged , , , , , , , | Comments (1)

Getting the Most from Salesforce.com: A Conversation with David Taber

July 15, 2010 – 1:58 pm

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Yet in my experience marketers often have a love-hate relationship with Salesforce, a tool originally designed for salespeople that now, like it or not, has become a critical part of the [...]

By Howard Sewell | Posted in B2B Marketing, CRM, Database Marketing, Demand Generation, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation | Also tagged , , | Comments (3)

Take a Sales Guy to Lunch: Bridging the Sales & Marketing Divide

November 5, 2009 – 1:04 pm

It’s no secret that I am a fervent evangelist for marketing automation, and at our agency we see the real-life benefits every day in the form of clients generating higher conversion rates, more qualified leads, and shorter sales cycles. But marketing automation can also have an impact on a more strategic level, addressing the frequent [...]

By Howard Sewell | Posted in Marketing Automation | Also tagged , , , , | Comments (0)