Tag Archives: search engine marketing

How One SaaS Company Doubled their Lead Volume from Paid Search

January 31, 2011 – 8:27 am

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure, a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity. By most metrics, Navicure’s paid search campaign was [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, search marketing, SEM | Also tagged , , , | Comments (1)

Why Free Trial Offers Aren’t Always the Best Choice

July 28, 2009 – 2:28 pm

There’s a great article (and not just because I’m quoted) in this week’s Demand Generation Report describing how marketers are actively seeking alternatives to the free trial offer. As I say in the article, free trials have become popular – too popular, in my opinion – as offers, because they’re perceived to be the shortest [...]

By Howard Sewell | Posted in B2B Marketing, Landing Pages, Lead Management, Lead Nurturing, Marketing Automation, Offer Strategy, SEM | Also tagged , , , , , | Comments (0)

5 Reasons to Include Branded Terms in Your Paid Search Campaign

June 3, 2009 – 9:02 pm

A client writes: “If we include our company and product names as keywords in our PPC (paid search) campaign, won’t we simply be cannibalizing our SEO effort, i.e. paying for clicks that we otherwise would have generated for free?” Answer: It’s true that you may have generated Web traffic from the same people anyway, but [...]

By Howard Sewell | Posted in Google AdWords, Search Engines, search marketing, SEM, SEO | Also tagged , , , | Comments (0)