Tag Archives: Social Media

No Leads from Social Media? No Excuses.

November 16, 2011 – 1:22 pm

In a recent post, the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot, a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. At first blush, that number [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Campaign Measurement, Social Media, Web 2.0 | Also tagged , , , , , , , , | Comments (0)

Lead Generation Losing Out to Social Media? Not So Much.

August 8, 2011 – 4:00 pm

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo, sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. Amongst its findings: • Overwhelmingly, the #1 marketing objective for 2011 (based on funds [...]

By Howard Sewell | Posted in blog marketing, Blogs, Branding, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (4)

8 Things Your CEO Can Write About On His/Her Blog

June 20, 2011 – 10:00 am

Launching a CEO blog but the boss isn’t sure what to write about? Here are 8 ideas based on a list we created recently for a client: 1. Opinion/Thought Leadership – opinions/rants/views on the world of [insert your product category here] – the good, bad and ugly. A good place to be controversial. 2. Industry [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Social Media | Also tagged , | Comments (0)

Podcast (Part 4): Offer Strategy & Pipeline Acceleration

April 22, 2011 – 10:55 am

In the final part of my podcast with Steve Farnsworth of Jolt Social Media, we discuss offer strategy for social media, lead generation, and lead nurturing, and the role of marketing automation in converting raw inquiries to qualified prospects and opportunities. In just 9 minutes, you’ll learn: • how to know when to serve up [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Demand Generation, Lead Management, Marketing Automation, Offer Strategy, Social Media | Also tagged , , , , , | Comments (0)

Report: B2B Blogging Trends in 2011

February 8, 2011 – 3:32 pm

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone, just released a compelling report on B2B Blogging Trends in 2011. The 42-page white paper includes insights from industry thought leaders such as Ardath Albee, Jay Baer, Kristin Zhivago, as well as yours truly (see Page 13). My contribution is [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Social Media | Also tagged , , , , | Comments (1)