Tag Archives: Social Media

Quick Tips for Lead Generation Success (Podcast)

December 14, 2010 – 9:17 am

With the new year almost upon us, here’s a quick way to increase the effectiveness of your lead generation programs in 2011. Take 7 minutes out of your day to listen to the first part of a podcast I recorded recently with social media expert Steve Farnsworth about trends and best practices in B2B lead [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, lead generation, Social Media | Also tagged , , , , , | Comments (0)

Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010 – 10:04 am

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Demand Generation, Landing Pages, Social Media | Also tagged , , , , | Comments (0)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Demand Generation, Direct Marketing Agencies, Social Media | Also tagged , , , , | Comments (0)

How to Answer a Question: 5 Tips for Making the Most of LinkedIn

February 22, 2010 – 3:18 pm

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn, the popular business networking site. LinkedIn now boasts more than 60 million registered users, but far fewer than that number are active members in group discussions and in LinkedIn’s [...]

By Howard Sewell | Posted in Social Media | Also tagged | Comments (0)

Are Social Links the Answer to Lagging Email Response?

October 21, 2009 – 11:41 am

Email marketing and marketing automation provider Silverpop just released a timely white paper (registration required) that gives new hope to B2B marketers looking for creative ways to increase response from email campaigns. In “Emails Gone Viral: Measuring “Share to Social” Performance”, Silverpop provides compelling data that suggests adding social links to emails can have a [...]

By Howard Sewell | Posted in 1, B2B Marketing, Demand Generation, E-mail, email marketing, Landing Pages, lead generation, Lead Nurturing, Social Media | Also tagged , , , , | Comments (0)