Tag Archives: Social Media

Is Social Media Wasted on PR Agencies?

October 8, 2009 – 4:49 pm

First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, lead generation, Lead Management, Lead Nurturing, Social Media | Also tagged , , , , | Comments (7)

6 Easy Steps to Increase Leads from Your Corporate Blog

September 28, 2009 – 7:06 am

1. Title your posts for Google and Twitter. Forget nuance. If your blog post showed up in a Google listing, would someone click on it? Is it short (well short of 140 characters) so that someone can easily retweet it without editing? Does it immediately communicate, in specific, tangible terms, what the reader will learn? [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, lead generation, Social Media | Also tagged , , , , | Comments (1)

TechValidate: Marketing Content that Writes Itself

September 9, 2009 – 11:54 am

What single hurdle keeps B2B marketers from achieving the best possible results from inbound marketing, social media, and lead nurturing? It’s content. (Or rather, it’s LACK of content.) Without a consistent stream of compelling, original, relevant information to offer, landing pages fail to convert visitors to leads, blogs wither, and lead nurturing programs are a [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Database Marketing, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, Social Media | Also tagged , , , | Comments (5)

Generating Blog Traffic (and Leads) Using Email Subscriptions

May 28, 2009 – 10:59 am

Either by the time you read this (or, if not, soon thereafter) this blog will have undergone a design facelift, its first since we launched it two years ago in April 2007. The new design is in sync with a similar upgrade of the monthly bulletin that goes out to all of you who subscribe [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, E-mail, Installed Base Marketing, Lead Management, Lead Nurturing, Marketing Automation, RSS, Social Media | Also tagged , , , | Comments (4)

Friend Me? No Thanks.

March 5, 2009 – 6:19 pm

Companies are tying themselves in knots trying to figure out how to best leverage Facebook for driving customer engagement. The core obstacle, of course, is that Facebook is ultimately a network designed for connecting friends, not customers. Here’s an example of one organization, a credit union, trying their darndest to negotiate their way around the [...]

By Howard Sewell | Posted in E-mail, Installed Base Marketing, Social Media | Also tagged , , | Comments (1)