Tag Archives: Spear Marketing Group

2011 B2B Marketing Outlook, According to Google

January 20, 2011 – 9:45 am

Our agency recently developed a report summarizing the results of a B2B marketing survey commissioned by Google and conducted by research company Ipsos OTX. In the survey, more than 600 B2B marketing executives answered questions about their budgets, marketing mix, and key challenges for 2011. You can access a complete copy of the report here [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, search marketing, SEM, SEO, Uncategorized | Also tagged , , | Comments (0)

Can Games Play a Role in B2B Marketing?

June 1, 2010 – 11:25 am

You don’t have to be plugged into the new media scene to know that digital games are HOT. According to recent statistics, fully 65 percent of US households play some form of video or computer games. And those involved aren’t just kids: the average game player is 35. 40 percent of game players are women. [...]

By Howard Sewell | Posted in B2B Marketing, Database Marketing, Demand Generation, Mobile Marketing | Also tagged , , , , | Comments (1)

Help Our Client Choose a Logo (Poll)

May 12, 2010 – 4:46 pm

Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year. The park will feature a 2-1/2 hour guided tour that includes a dramatic spiral staircase, sky bridges, and ziplines – some hundreds of feet off the ground and more than 1,000 [...]

By Howard Sewell | Posted in B2C Marketing, Branding, Logo design | Also tagged , , , , , | Comments (7)

Blog Makeover Nets Sales Leads for Software Company

April 21, 2010 – 11:54 am

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability. Like many companies, Navicure’s corporate blog had evolved organically over time, and the [...]

By Howard Sewell | Posted in B2B Marketing, blog marketing, Blogs, Demand Generation, Direct Marketing Agencies, Social Media | Also tagged , , , , | Comments (0)

Welcome to The Point

January 27, 2010 – 3:21 pm

If this is your first visit to the blog, welcome.  If you’re a regular reader of my old blog, you may be asking (literally): What’s The Point?  Here’s the news: the blog has moved to a new location and re-launched with a new name because I’ve also moved, to a new agency: Spear Marketing Group. [...]

By Howard Sewell | Posted in Uncategorized | Also tagged , , , , | Comments (0)