Tag Archives: techtarget

Common Email Mistake to Avoid

September 23, 2009 – 1:01 pm

One assumes that in this upcoming training workshop (see screenshot below) from TechTarget, one of the “common mistakes to avoid” will be: If you’re going to insert variable information (i.e. company name) into a subject line, make darn sure that a) your data is accurate, and that b) the fields actually contain the information you [...]

By Howard Sewell | Posted in B2B Marketing, email marketing, lead generation | Also tagged , | Comments (3)

Google/TechTarget Study Shows How IT Buyers Use Search

February 18, 2009 – 2:15 am

Too often, B2B technology companies fall into the trap of using search advertising (SEM) primarily as a means of capturing prospects in the latter stages of the sales cycle, i.e. those potential buyers actively shopping for a solution. However, search advertising needn’t just be about finding people ready to buy your product. In fact, using [...]

By Howard Sewell | Posted in B2B Marketing, Google AdWords, search marketing, SEM | Also tagged , , , | Comments (2)

eMarketingPapers: New Option for Reaching B2B Marketers

February 9, 2009 – 7:33 pm

I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, direct marketing, lead generation, White Paper Syndication, White Papers | Also tagged , , , , , | Comments (1)