Tag Archives: twitter

Factoids: How to Tweet Multiple Times About the Same Offer

June 24, 2010 – 10:04 am

So you just launched a new white paper. How do you tweet about the content multiple times without seeming repetitive? Try factoids. Factoids are brief glimpses into the content on offer. They can be excerpts, but they also stand alone as facts or tips or news or opinion in their own right, even outside the [...]

By Howard Sewell | Posted in B2B Marketing, Content marketing, Demand Generation, Landing Pages, Social Media | Also tagged , , , , | Comments (0)

Social Media & B2B Demand Generation

August 8, 2008 – 4:46 am

At CDI, a question we get asked often these days is: What are you doing in social media? Perhaps a better question might be: What do social media have to do with demand generation? The answer is: plenty, but perhaps not in the way you’d think. As a most basic example, blogs can be a [...]

By Howard Sewell | Posted in B2B Marketing, Blogs, Demand Generation, Lead Management, Lead Nurturing, RSS, Social Media | Also tagged , , , , , , , | Comments (2)