Tag Archives: web design

How to Optimize Your Website’s Resource Library for Lead Generation

January 6, 2012 – 7:24 am

A well-designed resource library can be a key factor in converting Website visitors to measurable, actionable sales leads. Conversely, a poorly designed resource library is where old white papers go to die. At worst, resource centers can be tough to navigate and difficult to search, leaving visitors frustrated and only too happy to seek their [...]

By Howard Sewell | Posted in Ad Agencies, B2B Marketing, Content marketing, Graphic Design, Interactive Design, Landing Pages, Marketing Automation | Also tagged , , , , , | Comments (0)

How to Make Your Thank You Page Work Harder

September 1, 2009 – 8:55 pm

The Thank You Page is the forgotten child of online marketing. As the place to send prospects once they’ve filled out your registration form, most thank you pages host the content on offer, a Google conversion code, a link to the corporate Website, and little else. But is that a missed opportunity? Can thank you [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, Landing Pages | Also tagged , , , , , , | Comments (1)

Should You Require Registration for Web Content?

September 19, 2008 – 6:58 pm

Should you require registration in order for Website visitors to download white papers and other content? And if so, how much information should you require? Perform a random survey of high-tech company Websites, and you’ll discover very quickly that there are widely varying schools of thought on this topic. Some sites (including those of some [...]

By Howard Sewell | Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, White Paper Syndication, White Papers | Also tagged , , , | Comments (5)