Tag Archives: webinar invitation

Novell Webinar Invitation Needs a New Approach

July 21, 2009 – 4:28 pm

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, direct marketing, E-mail, lead generation | Also tagged , , , , , , | Comments (1)

Poll: How Much Would You Pay For a Turnkey Webinar?

March 13, 2009 – 6:42 pm

If you’ve ever developed, produced or promoted Webinars, you know they can be very labor-intensive (and stress-inducing) campaigns when managed in-house. Not including the cost of the actual technology (e.g. WebEx, audio) and developing the presentation content itself, how much would you pay for an agency or events company to manage the entire Webinar process [...]

By Howard Sewell | Posted in Webinar Invitations, Webinars | Also tagged , | Comments (2)