Note: this event is now available for listening on-demand via the Spear Website. Join me and a select group of expert panelists on June 16, 2011 at 11 AM PT / 2 PM ET as we explore strategies for hosting, presenting, and marketing a successful Webinar. The 45-minute teleconference is free of charge and hosted [...]
By Howard Sewell
|
Posted in B2B Marketing, Event Promotion, Webinar Invitations, Webinars
|
Also tagged event marketing, focus.com, jamie wallace, ruth stephens, steve nesich, webinar marketing, webinar promotion, webinar strategy
|
November 9, 2010 – 2:06 pm
I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. In this case, an invitation to download a recorded Webcast, Adobe combines a clean email design with clear, concise selling copy that gets to the [...]
By Howard Sewell
|
Posted in B2B Marketing, Branding, E-mail, email design, email marketing, Event Promotion, Webinar Invitations, Webinars
|
Also tagged Adobe, B2B Marketing, email campaign, email design
|
Last week I was interviewed by BtoB Magazine for an article, “Webinars: Are They Worth It?” that appeared online today. The article contains some valuable insights on where Webinars fit in today’s B2B demand generation mix, and is definitely worth a read. As always, however, only a fraction of my original conversation made its way [...]
I’ve written a number of times in this space about how to maximize response from email Webinar invitations. The campaign below from Parallels, a Swiss-based software company, provides a handy illustration of those techniques by displaying what key mistakes to avoid. For example: 1. Sell the offer, not the product. You don’t need to disguise [...]
By Howard Sewell
|
Posted in B2B Marketing, Copywriting, email design, email marketing, Event Promotion, Webinar Invitations
|
Also tagged b2b demand generation, b2b lead generation, B2B Marketing, Demand Generation, direct marketing, email design, email marketing
|
As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [...]
By Howard Sewell
|
Posted in B2B Marketing, Demand Generation, direct marketing, E-mail, lead generation
|
Also tagged b2b demand generation, b2b lead generation, B2B Marketing, email design, email marketing, webinar invitation, Webinars
|
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
