Tag Archives: Webinar Invitations

Novell Webinar Invitation Needs a New Approach

July 21, 2009 – 4:28 pm

As I have often lectured in this space, much of what makes for an effective email has less to do with deliverability, mobile compatibility, social media functionality, and all the technical bells and whistles that most people fret about, and more about basic direct response principles such as a strong subject line and a compelling [...]

By Howard Sewell | Posted in B2B Marketing, Demand Generation, direct marketing, E-mail, lead generation | Also tagged , , , , , , , , | Comments (1)

Salesforce.com Webinar Invitation Gets It Right

May 14, 2009 – 4:27 pm

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message.

By Howard Sewell | Posted in B2B Marketing, E-mail, Event Promotion, Webinar Invitations, Webinars | Also tagged , , , , , , , , , | Comments (7)

Oracle Webinar Invitation Needs More Detail, Less Fluff

August 29, 2008 – 11:11 pm

Most of the discussion these days on how to improve e-mail response centers on technical issues such as deliverability, spam filters, and readability on mobile e-mail clients. It’s easy to forget, therefore, that the true keys to e-mail success are often none of the above, but rather more old-fashioned principles relating to message and offer. [...]

By Howard Sewell | Posted in B2B Marketing, Copywriting, Creative, E-mail, Webinar Invitations, Webinars | Also tagged , , | Comments (1)

New White Paper: Tips for Webinar Invitation Success

April 16, 2008 – 8:23 pm

CDI has just released a new white paper: “Top 10 Tips for Webinar Invitation Success” containing ideas, techniques, and strategies for increasing registration and response from e-mail Webinar invitations. Inside you’ll learn: • the 3 key copy elements to include in your e-mail headline and sub-head … • the common copywriting mistake that turns off [...]

By Howard Sewell | Posted in Creative, E-mail, Offer Strategy | Also tagged | Comments (1)