From LinkedIn: “Are webinars a waste of time? It would be interesting to hear from those of you who run regular B2B webinars about how this technique works for your business in terms of “lead generation” and/or “lead conversion”, and also whether you feel that there are other benefits to your business besides lead generation.” [...]
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About the Author
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management. -
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