September 16, 2011 – 7:08 am
How is it that a quality white paper on a hot topic can still generate bad leads? It’s got to be the media, right? Wrong. It’s the offer. Even a well-written white paper, by a respected author, on a hot topic of vital interest to your target audience, can still generate leads your salespeople will [...]
February 9, 2009 – 7:33 pm
I’ve written often in this space about content syndication and how the vendor landscape has splintered in recent years, triggered primarily by TechTarget acquiring first Bitpipe, then Knowledgestorm. The result has been an explosion of smaller vendors – both individual Websites and ad networks, a trend to performance-based pricing, and a myriad of options for [...]
By Howard Sewell
|
Posted in B2B Marketing, Content Syndication, Demand Generation, direct marketing, lead generation, White Paper Syndication, White Papers
|
Also tagged b2b demand generation, b2b lead generation, B2B Marketing, Content Syndication, knowledgestorm, techtarget
|
November 25, 2008 – 12:01 am
Many times in this space I’ve talked about the virtues of content syndication as a low risk way for companies to generate a consistent stream of low cost, in-profile leads. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” [...]
By Howard Sewell
|
Posted in B2B Marketing, Content Syndication, Demand Generation, Lead Management, Lead Nurturing, Marketing Automation, Online media, White Paper Syndication, White Papers
|
Also tagged Content Syndication, Lead Management, Marketing Automation, White Papers
|
Join me and Michael Stelzner, editor of Whitepapersource.com and author of the book “Writing White Papers,” as we host a one-hour teleseminar on “Growing Leads with White Paper Syndication: Expanding the Reach of Your White Paper” on Wednesday, July 16, 2008 at 11 AM Pacific. Fee for the class is only $39. For complete details, [...]
Back in January, Sridhar Ramanathan of the Pacifica Group wrote an interesting post about the pros and cons of using podcasts for B2B marketing. His conclusion: that podcasts shouldn’t take precedence over demand gen priorities such as SEM, but are nonetheless “… a very low cost way for you to augment your installed base customer [...]
Howard J. Sewell is president of Spear Marketing Group and a B2B marketing veteran with more than two decades' experience in direct marketing, demand generation, and lead management.
