Thanks to the emergence of Software as a Service (SaaS) and Open Source platforms, free trials are once again a primary means of acquiring new software customers. Too often, however, … read more

Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for … read more

Discover how to get the most from your lead nurturing initiative. Learn the secrets to success and fundamental lead management principles that can increase response rates, convert more leads to … read more

Content syndication, the posting of white papers, webinars, case studies, reports, and other content for promotional purposes on targeted Web sites and online networks, has become one of the most … read more

Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their paid search … read more

What’s the second most important element (besides the right audience) in a successful lead generation campaign? The offer. Choosing the right offer—the “carrot”—for your campaign has more impact on response … read more

Discover how to get maximum response from your next Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that … read more