In this fast-paced 40-minute Webinar, Spear president Howard J. Sewell provides tips, ideas, and strategies for how to get the most from your lead nurturing initiative.

Content syndication, the posting of white papers, webinars, case studies, reports, and other content for promotional purposes on targeted Web sites and online networks, has become one of the most effective lead generation vehicles for high-technology and other B2B companies.

Inside, you’ll read about tips, strategies and techniques that can help you:

• Discover the features (and differentiators) that don’t appear on vendor data sheets …
• Why raw performance – the number of inbound leads – isn’t the whole picture …

Discover how to get maximum response from your next Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.

Discover how to get the most from your lead nurturing initiative. Learn the secrets to success and fundamental lead management principles that can increase response rates, convert more leads to opportunities, and accelerate the ROI from marketing automation software. Just fill out the form to receive your free copy of “Top 10 Tips For Lead Nurturing Success: How to Get the Most From Your Lead Nurturing Program, and How to Plan for Success if You’re Just Getting Started,” an informative new white paper from the lead management experts at Spear Marketing Group.

Discover the secrets to winning email campaigns. Learn the mistakes, false assumptions, and risky strategies that doom so many email programs, gleaned from years of experience producing successful campaigns for leading B2B marketers.

Discover how to get the most from your Google AdWords™ campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their paid search (SEM) program, and how to avoid making the same mistakes.

Suddenly, marketing automation systems are all the rage. But software won’t do it all. How do you build a marketing strategy that takes full advantage of today’s sophisticated emarketing technology?

What’s the second most important element (besides the right audience) in a successful lead generation campaign? The offer.

Choosing the right offer—the “carrot”—for your campaign has more impact on response rate and lead quality than any decision you’ll make on copy or design. Selecting between a white paper or a Webinar, a free trial or a sweepstakes, can be the difference between campaign success and outright failure. Learn the secrets to success in “How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers,” a fact-filled white paper from the lead generation experts at Spear Marketing Group.

Thanks to the emergence of Software as a Service (SaaS) and Open Source platforms, free trials are once again a primary means of acquiring new software customers. Too often, however, the rate at which those trial users convert to paid accounts is a fraction of what it should be.

In this recorded Webinar, Spear president Howard J. Sewell explains the basics of marketing automation: what it is, what it does, and why so many companies are rushing to make investments in the technology.

Late last year at the Dreamforce conference in San Francisco I was fortunate enough to chat with Maria Pergolino, Marketing Director at Marketo (and renowned Content Marketing Queen.) In an engaging 15-minute discussion, we touched upon topics including:

• striking the balance between demand generation and lead nurturing
• how to bring potential customers into dialogue with your company
• ideas for weaving social media into lead generation and lead nurturing programs
• whether marketing automation can be a fit for small companies
• a common mistake to avoid in designing lead nurturing campaigns
• the outlook for Revenue Performance Management and marketing in general

This is a short video our team created using Animoto to showcase our agency’s recent client work. The process was remarkably simple and hassle-free. In fact, the creative process is so easy and flexible that by far the most time-intensive task was fiddling with the sequencing of the slides and transition copy. (Yes, we are our own worst client.) The results: well, judge for yourself.

In this recording of a live teleconference, hear Spear president Howard J. Sewell and a group of expert panelists explore strategies for hosting, presenting, and marketing a successful Webinar.

Discover tips, insights, and ideas for achieving lead generation success. Listen to a free podcast featuring social media expert Steve Farnsworth of Jolt Social Media, and Spear president Howard J. Sewell.

Generate more leads in 65 easy steps! Get a free copy of “The High-Tech Direct Marketing Handbook,” a compilation of 65 tips and techniques on demand generation strategy, offers, creative, media, and more. Now available as a downloadable ebook.

When marketers embark on a formal lead nurturing strategy, opportunities for process improvement can arise in unexpected ways. That was the experience for iDirect, a leading provider of satellite IP communications based in Herndon, Virginia.

What does a software company do when their paid search program is working well but just not generating enough leads? That was the issue faced by Navicure, a leading Internet-based (SaaS) medical claims clearinghouse that helps physician practices increase profitability through improved claims reimbursement and staff productivity.

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? That was the challenge faced by Navicure, a leading Internet-based medical claims clearinghouse in Atlanta that helps medical practices increase profitability.