Category Archives: media

Push Your White Paper to Market with emedia

Here at CDI, we’re fierce proponents of “blended marketing”: the idea that every good marketing plan is a broad combination of tactics, vehicles, media, and vendors. Not only does this minimize risk (by limiting the exposure from any one lead source), it makes vendors work harder (more competition), you reach… Read More

KnowledgeStorm, We Hardly Knew Ye

November 7, 2007 – TechTarget acquires KnowledgeStorm (see press release). Not quite three years since they acquired Bitpipe, TechTarget has swallowed up another big competitor in the online advertising/content syndication marketplace. Confession: I never quite figured out KnowledgeStorm. They clearly were more than moderately successful in the marketplace (though I… Read More