Friend Me? No Thanks.

March 5, 2009

Companies are tying themselves in knots trying to figure out how to best leverage Facebook for driving customer engagement. The core obstacle, of course, is that Facebook is ultimately a network designed for connecting... Read More

Using Surveys for Fun & Profit

February 24, 2009

Many years ago, I wrote an article for an industry newsletter on the merits of using surveys as a lead generation vehicle. Today, almost a decade later, surveys are still an effective way to generate leads from a cold list,... Read More

Google/TechTarget Study Shows How IT Buyers Use Search

February 18, 2009

Too often, B2B technology companies fall into the trap of using search advertising (SEM) primarily as a means of capturing prospects in the latter stages of the sales cycle, i.e. those potential buyers actively shopping for... Read More