Tag Archives: brand strategy

Has Content Marketing Made Branding Obsolete?

Confession: as a died-in-the-wool direct marketer, I am a branding cynic. My general attitude towards branding is summed up in the old maxim: “Branding is what your agency calls your campaign when they can’t measure it.” Now that’s not to say that a brand isn’t real, for some. Starbucks is… Read More