Leading B2B Agency Reports 22% Year-Over-Year Increase in Billings as Client List Expands

Walnut Creek, CA and Atlanta, GA – Aug. 20, 2013. Brightree, the leading provider of cloud-based business management software for the post-acute care industry, has tapped Spear Marketing Group, a full service B2B demand generation agency, to help optimize and expand its demand generation and lead nurturing initiatives.

Spear will be undertaking a thorough audit of Brightree’s lead management processes, and designing a more sophisticated lead nurturing program that includes updated templates, workflows, offer strategy, and lead scoring. In addition, the agency will also be taking over management of Brightree’s PPC (Paid Search) program, and developing a series of demand generation campaigns targeting decision-makers in the home medical equipment (HME), home health, and hospice home care segments.

All of Brightree’s demand generation and lead nurturing campaigns are being designed to run on Marketo, a leading marketing automation platform. Spear Marketing Group is a leading Marketo agency partner, and currently supports more than thirty Marketo clients, primarily in areas of lead management strategy, campaign development, and creative execution.

“As our business continues to evolve and expand, we realized we needed an agency that could function as a true strategic partner and extension of our marketing team,” says Peter Herbert, Brightree’s vice president of marketing. “Spear offered a unique proposition in that they already had extensive experience in our space (healthcare technology), they know Marketo cold, and they’re laser-focused on helping us generate, nurture, and convert leads to revenue. We look forward to working with closely with Spear as our company continues to grow.”

Separately, Spear reported a 22 percent year over year increase in billings for the first half of 2013, as the agency saw an increasing demand for its services focused on demand generation and lead management. “We’re thrilled to be working with a market leader like Brightree,” commented Howard Sewell, Spear’s President. “Just as healthcare companies need to adapt to rapid change, we look forward to leveraging the very latest in marketing technology and demand generation best practices to ensure that Brightree generates the maximum ROI from their marketing efforts.”

About Spear Marketing Group

Spear Marketing Group is a full-service B2B demand generation agency helping B2B technology companies generate, nurture, and convert leads to revenue. Our unique, holistic approach to demand generation blends strategic expertise, creative flair, and a deep understanding of marketing technology to achieve measurable results across every stage of the lead lifecycle: lead generation, lead nurturing, and customer marketing. Clients include Dropbox, MobileIron, and Navicure. For more information, visit www.spearmarketing.com.

About Brightree

Brightree is the leading provider of cloud-based software for the post-acute care industry. Our 500 team members serve nearly 3,000 companies in the HME, home health, hospice, O&P, HME pharmacy, home infusion, and rehab home care segments. Brightree’s software solutions follow the natural workflow of providers to automate and improve how they manage their businesses. For further information, visit www.brightree.com.